BigCommerce as Headless Ecommerce

It means we use BigCommerce purely for its powerful back-end commerce functionalities—managing products, inventory, customers, and processing orders. We then build a completely separate, custom front-end (the website your customers see) that communicates with BigCommerce through its APIs.

BigCommerce has three key advantages for headless: its "Open SaaS" API-first architecture provides incredible flexibility, it offers a pre-built, secure checkout that drastically reduces development time and risk, and its pricing model with no transaction fees can lead to a lower total cost of ownership.

This is a major strength of using BigCommerce. We can build a custom cart experience on your headless site and then direct users to BigCommerce's highly optimized and fully PCI-compliant hosted checkout. This gives you the best of both worlds: a custom journey and a secure, pre-built checkout that you don't have to manage.

Yes, absolutely. The power of BigCommerce's APIs means we can access and utilize nearly all of its native functionalities, including complex product options, customer groups, and B2B price lists. We can then display this information in unique ways on your custom front-end.

While products are managed in BigCommerce, we integrate a modern, user-friendly headless CMS (like Contentful or Sanity) for all marketing content. This gives your team an intuitive interface to manage landing pages, blog posts, and other content, which is then pulled into the custom front-end.

We use modern, high-performance JavaScript frameworks to build the front-end. Our preferred choice is Next.js (a React framework) because it allows us to build incredibly fast, SEO-friendly, and scalable websites that provide an app-like user experience.

You can expect a dramatic improvement in performance. A headless front-end built with modern frameworks can achieve near-instant load times and perfect scores on Google's Core Web Vitals. This leads directly to better SEO rankings, higher user engagement, and increased conversion rates.

The initial development investment for a headless project is typically higher due to the custom front-end build. However, the long-term ROI is often greater due to superior performance, higher conversion rates, and greater flexibility for future updates without needing a full re-platform.