Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal. Landing pages are used to increase conversion rates of your marketing campaigns and lowering your cost of acquiring a lead.
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Landing Page
A website’s homepage usually provides a general overview of a business. But if you have a specific, short-term goal, a landing page is a valuable online marketing channel that can help you reach that goal in the buyers journey.
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