WooCommerce as Headless Ecommerce

It means we use WordPress and WooCommerce as a powerful, content-rich back-end for managing your products, orders, and blog posts. We then build a completely separate, high-performance front-end (the actual website customers visit) that pulls all this data in via an API.

The main advantage is the seamless fusion of best-in-class content and commerce with unparalleled performance. You get the full, user-friendly power of WordPress for content creation something no other e-commerce platform can match combined with speeds and user experiences that are only possible with modern, decoupled front-end technology.

For maximum security and compatibility with WooCommerce's vast ecosystem of payment gateway plugins, the checkout process itself typically remains a page hosted by WordPress/WooCommerce. We fully style this page to perfectly match the look and feel of your custom headless front-end for a seamless customer journey.

It depends on the plugin. Back-end plugins that manage data, logic, or integrations (like for shipping, taxes, or custom fields with ACF) will work perfectly. Plugins that are meant to display things on the front-end will not, as we are building a custom front-end to replace that functionality.

The two systems communicate via an API (Application Programming Interface). We use modern tools like WPGraphQL, which allows our custom front-end to request all the data it needs from product details and prices to blog post content from your WordPress back-end in a highly efficient and secure way.

The benefits are significant. A headless front-end can be dramatically faster than a traditional WordPress theme, leading to excellent Core Web Vital scores, which is a major Google ranking factor. The enhanced speed reduces bounce rates and improves conversion rates, directly impacting your bottom line.

Your team will work in a familiar environment. All website content (pages, posts) and e-commerce data (products, orders, customers) are managed from a single, unified WordPress admin dashboard, just like a traditional site.

We use modern JavaScript frameworks to build the front-end application. Our preferred technology is Next.js (a React framework) because it excels at creating fast, SEO-friendly, and engaging user experiences that feel like a modern web app.