Email Automation

For an e-commerce business, the three most critical automations are the Welcome Series (to convert new subscribers), the Abandoned Cart Flow (to recover lost sales), and the Post-Purchase Flow (to create repeat customers). For B2B businesses, a powerful Lead Nurturing Flow is essential.

Our team has deep expertise in the leading marketing automation platforms. We are specialists in e-commerce platforms like Klaviyo, and we are also highly proficient in versatile platforms like Mailchimp, HubSpot, and ActiveCampaign. We can help you choose the right one or master the one you already have.

Segmentation is the process of dividing your audience into smaller groups based on shared characteristics. We can create segments like "VIP Customers," "First-Time Buyers," or "Inactive Subscribers." This allows us to build unique automated flows for each group, sending them messages that are far more relevant and effective.

Our process is collaborative and thorough. It starts with a strategy session to map the customer journey and define the goals. We then handle the copywriting and email design. After your approval, we build, configure, and test the entire automation before setting it live.

We measure success based on clear metrics. For each automated flow, we track the open rate, click-through rate, and conversion rate. Most importantly, on e-commerce platforms, we can track the direct revenue generated by the automation, providing a clear and powerful measure of its ROI.

Yes, absolutely. Our service is a complete, all-in-one solution. We have a team of expert copywriters and designers who will create all the content and assets needed for your automated email flows, ensuring they are persuasive and perfectly on-brand.

To get started, we need a clear understanding of your business goals and your target customer. We will also need secure access to your email marketing platform and your e-commerce store or website, along with your brand guidelines (logos, fonts, colors).

We offer both. A one-time project is perfect for getting your core, essential automations built and launched. We also offer ongoing monthly retainers where we continuously manage, test, and optimize your automations and execute your promotional campaigns.